Vision

HD Hyundai Electric creates today's
technology and tomorrow's
possibilities.

  • HD Hyundai Value System
  • Way of Working
  • Mission
  • Core Value
  • Strategy

HD Hyundai Value System

Mission We bring the future closer to humanity by
steering innovation and defying our limits.

Vision

  • Unlocking the limitless potential of the ocean

    To pioneer new ways of capturing untapped opportunities of the ocean by leading ocean mobility and green ocean energy with electrification technology, autonomous engineering and digital platforms

  • Shaping a sustainable energy ecosystem

    To lead carbon-free energy transition by developing next-generation clean technology, building capabilities across value chains of future energy including hydrogen and innovating advanced material technology

  • Transcending limitations of industrial solutions

    To contribute to the improvement of safety and efficiency of all industries by expanding the dimensions of industrial solutions through convergence with artificial intelligence and robotics

Core Value

  • Innovation to lead

    Transform the way we work with creative mindset.Shape the future of our industry through innovative and disruptive technology.

  • Challenge without fear

    Challenge ourselves relentlessly to create new values. Foster a culture of challenging without fear by embracing failure.

  • Care with respect

    Respect diversity and encourage open communication. Care for our people’s personal and professional growth. Make a better world by upholding social responsibility.

  • Safety for us and for all

    Pursue the highest safety standards for our people and workplace. Contribute to the safety of customers, society and humanity with our products and services.

HD Hyundai Electric
Way of Working (Code of Conduct)

  • Our strides set the new standard

    The power to drive the world
    The faith that can make a better world
    Paving ways to the unexplored

  • Break the mold, rock the boat

    The power to see today through tomorrow’s vision
    To deliver solutions for centuries ahead
    Audacious, we rise

  • Ambitious pursuit delivers answers

    The power to pave ways beyond the limits
    Approaching with positive spirit
    leads us to the opportunities in customer's needs

  • Heartfelt failures, where our legacy begins

    The power to believe in each other's best
    Embrace failures, triumph over adversity
    Envisioning the future, take another leap

  • From end to end, we are one team

    The connecting power beyond boundaries
    United through differences for a common goal
    Exerting our full strength

  • Thriving Together in Joyful Growth

    The power to embrace the value of diversity
    Finding meaning in one another’s presence
    Listening from heart to heart

  • The greatest energy lies in the hearts of people

    The power to remind us ‘Life comes first!’
    Empowering today to shape tomorrow
    Excellence in every phase

  • Safety, the essential fundamental

    The power enabling all possibilities
    Strive for excellence behind the scene
    Safety first, whenever, wherever

MISSION:
Empower Growth

  • Strong Drive

    HD Hyundai Electric’s strong drive is leading the growth of our customer’s businesses and industries.

  • Integrated Energy Solutions

    We provide integrated energy solutions to improve our customers’ business productivity and lead the growth in their respective industries.

  • Unlimited Potential

    With sheer determination and strong drive, we will spearhead the global heavy electrical machinery market with unlimited potential.

Core Value

HD Hyundai Electric will do its utmost to achieve
its mission based on the C.R.E.D.I.A. model.

  • Creative

    Providing products and solutions with creative foresight; unique technology that is faithful to the essence of our customers’ business

  • Reliable

    Building customer trust by implementing a proactive “Before Service” philosophy, which meets the needs of customers before they have been discovered.

  • Efficient

    Providing products and solutions based on energy efficiency to improve our customers’ business efficiency and return on investment (ROI)

  • Driven

    Achieving our goal of spearheading the market with strong drive and determination, as well as proactively leading customer communication

  • Integrated

    Advancing as a total solution provider that offers integrated product and control technology

  • All Values, We make the Electric & Energy for All

    Values, we make the Electric & Energy for All

Strategy

  • Establishing a Global Business
    System

    In order to respond flexibly to changes in market trends, we are establishing a global business system. We will be increasing the proportion of overseas production, increasing our competitiveness through production streamlining, and reinforcing global management capabilities by exploring various ways to build a global network.

  • Expanding Mass Produced Products

    We will establish a stable profit structure by increasing the proportion of sales of standardized mass-produced items in our business portfolio, which is currently skewed towards ordered products. To this end, we will build smart factories and reinforce the performance/quality of our products for higher competitiveness, while also strengthening our global sales network to foster mass-produced items as future growth engines.

  • Premiumizing the Main Products

    We aim to provide solutions for various industries based on our know-how of control technology/integrated solutions. To this end, we launched INTEGRICT, a premium brand for the ICT solutions business, to provide asset management solutions that integrate with the existing electrical equipment and facilities on ships.

  • Expanding the ICT-based Energy Solution Business

    We are expanding our ICT-integrated energy solutions business, which is the latest technological trend. By doing this, we aim to lead the energy management market in response to the ever-growing need to efficiently manage energy, and advance in various industries, as well as expand the overall market.

  • Reinforcing Global R&D Competitiveness

    We aim to transform into a technology-oriented company through the establishment of an R&D infrastructure both in Korea and abroad. We will reorganize our current R&D center into an independent R&D center focusing on product development. Furthermore, we will establish R&D centers to build a global R&D network and continue to reinforce R&D capabilities.